Author: Aditya Khati

In today’s blog, we are going to discuss the top 5 digital marketing strategies for Instagram.

Since its inception, Instagram has grown into the ultimate platform for sharing photos with over 1.16 billion monthly active users. Daily users spend about 8 minutes on average on the app and 500 million use Stories daily. There’s also a large number of businesses and influencers on the site with a massive number of followers. With the right plan, you can become an influential brand, too. All you need to post the right kind of content to stay relevant to current followers while also bringing in new ones.

These Digital marketing strategies for Instagram will help rev up your business, whether you’re just getting started or you’re already a seasoned pro.

Using a business account

 A business account gives you access to features you can’t access with a personal account, including:

• Instagram insights
• Instagram ads
• Instagram shopping
• Primary and secondary messaging inboxes
• Contact information and a call-to-action button on your profile

A creator account has its own set of benefits for influencers and content creators. But for most marketers, a business account is where it’s at.

Clearly define your goals

All social platforms are tools. But you can’t use those tools effectively unless you know the right digital marketing strategies.

Digital marketing strategies for Instagram can mean different things to different marketers. Are you looking to:

• Create an online presence for your business?
• Increase brand awareness?
• Get new leads?
• Establish your brand as an industry leader?
• Sell products directly from the app?

You might even want to combine several different outcomes. But unless you know where you want your Digital marketing strategies for Instagram to take you, you’re unlikely to get there.

Know your audience

A little preliminary research can help you figure out who you can best reach when you’re thinking about the right digital marketing strategies to market on Instagram. For example, Instagram demographics show that:

•  The United States is the largest Instagram market.
• More urban residents use Instagram than their suburban peers.

But that doesn’t mean you should only use Instagram to try to reach urbans in their 20s. Instead, you need to define your target market so you can create content that speaks directly to that audience.

Optimize your profile

In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.

 That’s a lot to ask from a small space.

 Fortunately, you also get a few other fields on your Instagram profile to showcase what your brand is all about and make it easier for people to find you. These include:

• Your name: 30 characters, included in search.
• Your username: AKA your handle. Up to 30 characters, included in search.
• Your website: A clickable URL you can change as often as you like.
• Category: A business feature that tells people what you’re all about without using up bio characters.
• Contact info: Tell people where to find you.
• Call-to-action buttons: Give Instagrammers a way to interact with you directly from your profile page.

Use hashtags wisely

Hashtags are a key way for Digital marketing strategies to increase your visibility and discoverability.

 You can use up to 30 hashtags in an Instagram post. But realistically, you probably don’t want to do that.

 We recommend using between five and nine hashtags per post. More than that can look like hashtag stuffing, a spammy tactic that turns followers off. Worse, if you use irrelevant or repetitive hashtags, users can choose not to see your content for that tag.

 To get the most benefit, choose hashtags that:

• Are relevant
• Are specific to your niche
• Do not encourage follow- or like-swapping (think #like4like or #followme)

Conclusion

Whether you want to focus on organic or paid results, thoughtful Digital marketing strategies are key to reaching your marketing goals. We at Tresformics Solutions provide digital marketing strategies to organizations across the globe as well as help organizations build their digital presence to optimize their operational costs with the help of cutting-edge technologies To learn more about our digital marketing services, or if you wish to avail our digital marketing services, contact us at: https://www.tresformics.com

Are you a college student or a fresher trying to get an internship in content writing but have not been able to get one yet? Well, my friend, you have come to the right place then. Today’s blog will help you understand how to prepare yourself and polish yourself to get an internship in content writing.

What is Content Writing?

First of all, let us briefly try to understand what content writing is. 

Content writing refers to the process of planning, writing and editing web content, typically for digital marketing purposes. It ranges from writing blog posts and articles, scripts for videos and podcasts, to writing content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

Anything that you hear, read or watch is content and writing the content is the most fundamental step that helps people come up with content that the masses enjoy to consume.

Getting An Internship in Content Writing

Coming back to today’s topic, let us talk about how you can get an internship in content writing.

Having an internship in content writing plays a very significant role, especially if you are planning to build a career in content writing, copywriting, or digital marketing. It gives you a first-hand experience of how things work in real-life scenarios, as well as giving you the opportunity to work with industry experts.

So, what can you do to improve your chances of getting an internship in content writing?

1. Understand diversity: A lot of us think that content writing is all about writing blogs and articles, but in reality, the scope of content writing goes much beyond that. Content writing involves writing content for different content formats, including:

• Video scripts
• Email newsletters
• Keynote speeches
• Social media posts
• Podcast titles
• White papers
• Web page copy
• Landing pages
• YouTube video descriptions

Once you understand the various areas that require content writing and recognize the area that appeals to you the most, you will be able to better focus your energy and creativity to get better internships for content writing.

2. Practice: Once you have recognized the field of content writing you want to work in, start practicing. Skills that you can work on to improve your chances of getting an internship in content writing are: increasing your typing speed, language proficiency, paraphrasing, creative writing, etc.

3. Digital Marketing: As mentioned earlier, content writing goes hand in hand with digital marketing. In fact, it forms the base for several digital marketing activities such as blog writing, social media marketing, email marketing, etc.

So, as a content writer, learning some skills related to digital marketing such as Search Engine Optimization, social media marketing, digital art, etc. can improve your chances of getting an internship in content writing.

4. Diversifying your knowledge: Companies hiring content writers are looking for writers who can write content about different things. Thus, as a content writer it is always good to have a knowledge of different things as well as to stay up to date with the latest events happening around you.

5. Building a Resume: While applying to internships for content writing or any other internship for that matter, your resume is the first impression people are going to have about you. So, make sure that your resume looks professional, highlights all your relevant skills and experience, your qualifications, and that all your basic information is mentioned clearly and correctly.

Hope you found our internship tips for content writing helpful. If you are looking for internships for content writing and you wish to have first-hand experience of how the digital marketing industry works, feel free to apply for an internship at Tresformics Solutions

About Tresformics Solutions

Tresformics is a digital technology organization providing business optimization solutions to organizations across the globe. We help organizations right from sourcing the right talent to designing & building their digital presence to optimizing their operational costs with the help of cutting-edge technologies.

Internship Opportunities at Tresformics

The first step towards career development is the guidance of experienced professionals and the opportunities their mentorship provides. At Tresformics, we support young and talented individuals to grow their careers by offering such internships.

If you are looking to start a career in Digital marketing but are not sure where to start, then internships at Tresformics offer you the perfect platform to start your career. Our team of industry experts provides you with first-hand experience of everything in the world of digital marketing, from content writing, social media management, content management, to Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Join us today to give your Digital Marketing career the launch it deserves.

CRM services is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention, and driving sales growth. CRM services compile customer data across different channels, or points of contact between the customer and the company, which could include the company’s website, telephone, live chat, direct mail, marketing materials, and social media. CRM service can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences, and concerns.

Now that we have a brief understanding of CRM services, let us discuss the different strategies we can incorporate to improve CRM services of your business

1. Run a complete audit.

The first step towards a complete audit of your business.

 A CRM audit is a chance to review how you use CRM services, both in terms of the automation systems that you have set up and how you are managing customers. A comprehensive audit will help you get the most out of your CRM by reducing gaps in the data and removing processes that waste time and resources.

Through a CRM audit, an audit team takes a close look at your CRM, searches for flaws in your CRM usage, and reveals issues with your sales process. The ideal outcome of a CRM audit is to improve customer satisfaction and close more sales.

2. Outline your sales process.

Next, you can map your customer journey by identifying the different pipeline stages your prospects pass through, and clearly define who is responsible for what on your sales and marketing teams, it acts as a guide for salespeople to move a deal through the sales pipeline and close it.

3. Define your CRM goals.

 Once you’ve dived into your existing processes and data, it’s time to think about your goals and how you want CRM services to help you achieve them.

A few examples of CRM services goals might be:

*Achieving 80% customer satisfaction.

*Increasing social media followers.

*Improving email marketing click rates by 20% by year-end.

4. Leverage data to improve productivity.

 With a CRM services platform, you can consolidate customer data collected from different departments, such as marketing, sales, and customer service, and let your team access all data from a single dashboard.

Making data available to all departments involved in the CRM services process also ensures communication is streamlined and made transparent at all times. This way, the sales team for example never double handles data or wastes time asking customers the same questions twice.

5. Deliver personalized customer experiences.

 A solid CRM strategy ensures that all your business processes, from marketing to sales to IT, work together in a systematic and organized way.

 This helps you build a better picture of who your potential customer is and what they need.

 And delivering personalized experiences is much easier when you have access to detailed customer and lead data at your fingertips.

 Personalization improves customer experience. And improved customer experience drives revenue and customer loyalty.

6. Reduce costs with automation.

 With CRM services, you can save a whole lot of time and money by automating repetitive, administrative tasks, such as feeding lead data into your pipeline.

 For example, instead of manually typing in data, you can set up your lead capture forms to automatically sync with your pipeline.

Automating your sales processes will free up additional time for your sales reps. They can invest this time in nurturing leads and closing more deals, ultimately reducing your costs

7. Track campaign performance.

 Finally, monitor your team’s performance to ensure the CRM services is helping them hit their targets and meet the larger goals set out by your CRM strategy

If you’re planning to implement CRM services in your business or to know more about CRM services contact us at Tresformics.com

Search Engine Optimization, or SEO, refers to the process of enhancing the quality and quantity of traffic to a website or a webpage from search engines. SEO focuses on unpaid traffic rather than direct traffic or paid traffic.

Now that we have a brief understanding of SEO, let us discuss the different SEO strategies we can incorporate to improve SEO activity on our web pages.

This is the first article of our article series, “21 best SEO Strategies for 2022.” Do read the rest of the articles as well to improve your SEO skills.

We are going to start this series by discussing one of many SEO strategies, i.e., increasing clicks.

Increasing Clicks

This strategy will help us increase the number of clicks our website receives from Google without actually ranking higher. It is an essential part of SEO strategies because if we are able to master it, then we won’t need to rank higher to get more traffic.

1. Optimizing Favicon

Favicon is the icon you see on your website, URL, and bookmark. It is basically a file containing one or more small icons associated with a website/webpage. Google displays favicon in mobile search results. Having high contrast favicon can influence your click-through rate. Although the increase in clicks from a good favicon is of a few percentage points, it does make a difference if you can get it right.

2. Breadcrumb Optimization

Breadcrumbs are basically website links allowing users to track where they are on a webpage and how far they are from the homepage. One can usually find them at the top of a webpage or just under the navigation bar. Breadcrumbs are displayed on both desktops as well as mobile search results by Google. It gets the breadcrumbs from multiple places, from your URL and schema markup to your actual breadcrumbs on the page.

To increase your click rates using breadcrumbs, make sure Google displays the breadcrumbs that you want it to display, using those keywords you choose. The best way to do that is to make sure that you have breadcrumbs on your page with links and that you’re using schema markup. Ideally, it would match your URL structure, but that isn’t always necessary.

3. Meta Description

It is an old-school method to increase SEO activities on your webpage. Quite frequently used in SEO strategies as well. But recent studies have shown that 30% of the webpages do not use meta description anymore, which is understandable because 70% of the time, the meta description is being rewritten by Google. This usually happens because it’s not using the keywords that the user is searching for. So, to avoid re-writing of meta-description by Google, one needs to write a well-crafted meta description, using keyword-rich descriptions, which has the ability to compel users to click on your link.

4. Titles

Other than meta-description, titles are another old-school way to increase your clicks. You can incorporate several hacks in your titles to enhance your click rates for your webpage. Some simple hacks are adding numbers, such as dates or statements like 5 Reasons why, etc., writing a question for your title, or making sure your title is keyword rich.

5. Title

Boilerplate refers to the parts of your title tag that repeat every single time. To optimize your click rates using boilerplate, your titles need to be unique and provide unique value. So, experiment with your boilerplate and see which title helps you increase your rankings.

6. FAQs

When Google added the FAQs section, it gave several web pages another opportunity to increase their click rates without getting ranked. Adding a FAQ section to your webpage allows you to increase your visibility if Google features it on their FAQ section. Thus, make sure you have a keyword-rich FAQs section on your webpage.

So, these are the top 6 tips that can be incorporated in SEO strategies to increase SEO activities on your webpage by increasing click rates. On our next article of this series, we will be discussing about how we can increase SEO activity for your webpage using content/on-page SEO.

Let’s explore how logo design strengthens the memory recall of your brand. When you think of a brand like McDonald’s, what is the first thing that comes to your mind?

It’s certainly not their French fries or their McChicken, but the big bright M logo that stands out as brightly in a crowded mall’s food court as it does on a newspaper full of other brand ads.

This is the power logo designs have. They can take your business from nothing to everything.

In today’s blog, we will be discussing the top 5 ways in which logo designs can impact your business and how to make the best out of it.

What is a logo design?

The world of business is highly competitive today, and there are multiple companies selling similar products/services. So, how do you differentiate your products/services from the rest and establish yourself above your competitors? This is where the job of logo design comes into use.

A logo design is the visual rendition of a brand and the edifice of its branding. Well-designed logos help your company establish a great first impression if done right and achieve distinction amongst the customer base.

Here are the top 5 ways in which logo design can help your business:

1. Establish a solid first impression

Your logo design is the first thing customers notice about your brand. A robust logo design creates a powerful first impression that intrigues the customer and entices them to discover more about your business.

According to a Forbes report, you and your business have a mere seven-second window to create a first impression. In these seven minutes, your logo design has the potential to prompt people to make a snap judgment and interact with you. Once that is achieved, and you are able to invite the customers into your store, physical or electronic, they are more likely to purchase from you.

So, it goes without saying that the absence of a logo creates a drab outlook that can alienate prospective customers. Then no matter how good your products are or how competent your customer services team is if you are unable to create a decent first impression, it directly influences your ability to grow your business.

2. Provides identity to your brand

Going back to the McDonald’s example that I gave you at the beginning of the article, a good brand identity translates into a reputable brand image, making your business more coveted and loved. Your logo design forms the basis of your brand’s identity, which is very important for a commercial entity to become more noticeable and grow. 

Reports have shown that incorporating one signature color in your logo design can increase your brand recognition by an impressive 80% as it allows the masses to associate a particular color with your business, increasing brand recognition. It means that more people are able to relate your logo with a good customer experience and high-quality products, thereby improving your sales exponentially.

3. Augments Brand Loyalty

It takes continuous delivery of value products, undivided focus on customer experience and service, and consistency in all other aspects to earn brand loyalty. So, as you can see, fostering brand loyalty takes quite a long time, but it is essential as it eventually earns you returning clientele.

According to a stats report, acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. And the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. So, customer loyalty is the most cost-effective way to augment your business initially.

The logo design you choose for your brand plays a vital role in evoking this loyalty in the minds of your ardent followers. It serves as a familiar symbol that conveys trustworthiness, accessibility, and quality products. Consumers will be drawn towards your store because of your logo every time they are in the market to buy something you sell.

4. Attracts Target Customer

One of the fundamental objectives of any business is to acquire more and more consumers through intuitive marketing techniques. Your brand’s logo design appears prominently on advertisement material and forms the basis of every marketing campaign to attract the target customers.

Thus, the logo design, including the colors and styling, needs to be in sync with your business ideology and the products you sell.

For instance, while choosing a particular color palette for your logo and branding, you want to evoke a specific emotion. Red signifies a loud, passionate, and young brand. Blue denotes calmness and spiritual awareness, while yellow means cheerful, friendly and energetic, and so on. Each color resonates with particular demographics and attracts them to your products.

Similarly, logo design’s font and typeface speak about your company’s personality and values. It targets the audience you want to interest. A distinguished, traditional font with minimalistic design reflects a brand with a mature consumer base. Whereas a rounded font with soft curves is more suited for a children’s brand as it looks exuberant and easy-going.

So, a carefully thought logo design that aligns with your business needs can do wonders to intrigue the specific customer demographic and catch your audience’s attention amongst the chaos.

5. Fortifies your professionalism

Logo design plays an equally, if not more, important role compared to product quality and satisfying customer services when it comes to consolidating a business’s professionalism.

These attributes enable a company to gain its potential customers’ trust and increase the probability of conversion.

A professional logo design reflects that the company adopts similar attention to detail in everything and is not likely to cut corners for its product quality. It fulfils the customers’ requirements and expectations, as any client would expect a credible business to be represented by a suitable logo design.

If you are looking for a professional logo design that will enable your brand to stand out in the chaos and give the customers a clear idea of what your brand represents, you should check us out @ Tresformics Solutions.

In today’s world, the virtual is the new real. With the spread of the Internet to almost every corner of the world, businesses are now turning to online platforms to promote and conduct their day-to-day business operations. And this rapid shift of businesses to online platforms has given rise to a new sector, the Digital Marketing Sector!

What is Digital Marketing?

Digital marketing is the art of judiciously using the Internet, mobile devices, social media, search engines, and other channels to reach your consumers. Some marketing experts look at digital marketing as an entirely new endeavor that requires a new way to approach customers and new ways to understand how customers behave compared to existing traditional marketing techniques.

What is a Digital Marketing Agency?

Just like every ship needs a captain to help it cruise against the tides, companies using digital marketing also need someone to take care of their day-to-day digital marketing needs. This is where digital marketing agencies come in.

A digital marketing agency is a team of experts specializing in digital marketing services and uses them to help your business achieve its digital marketing goals.

How can a Digital Marketing Agency Help Your Business?

Irrespective of which sector your business belongs to, the primary objective is always to promote your business so that it grows to its maximum potential, and we all know that the only way to grow your business is to master the art of marketing.

Before the internet boom, every company relied on traditional marketing techniques like circulating pamphlets, printing ads in newspapers, running advertisements on the television, etc., but with the increasing penetration of the Internet, new avenues of marketing have opened up.

A digital marketing agency provides a host of digital marketing services to ensure that your company gets maximum exposure and your business is able to convert the maximum number of internet users into potential customers for your business.

Here are some of the services that a digital marketing agency can provide to help your company achieve its marketing goals

Website Marketing

Your business’ website is the centerpiece of all digital marketing activities. It is not only a very powerful channel, but it is also the medium required to execute a variety of online marketing campaigns.

A digital marketing agency helps you to build a website for your business that represents a brand, product, and service in a clear and memorable way. It allows you to make your website fast, mobile-friendly, and easy to use.

Pay-Per-Click (PPC) Advertising

PPC advertising is a marketing tool that enables marketers to reach Internet users on several digital platforms through paid ads.

A digital marketing agency can help you set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Meta (formerly Facebook) and show your business’ ads to people searching for terms related to the products or services.

One of the most significant advantages of PPC campaigns is that they can segment users based on their demographic characteristics (age or gender) or target their particular interests or location. Google Ads and Meta Ads are the most popular PPC platforms.

Content Marketing

The primary goal of content marketing is to reach potential customers by using relatable content.

A digital marketing agency uses content marketing tools such as blogs, eBooks, online courses, infographics, podcasts, and webinars.

Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns.

Email Marketing

Back in 1978, Gary Thuerk, who worked for Digital Equipment Corp., became the first person to send an email blast to about 400 hundred people, and this little email marketing stunt resulted in $13 million in sales.

Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand.

A digital marketing agency uses all other digital marketing channels to add leads to their email lists, and then, through email marketing, they turn those leads into customers.

Social Media Marketing

With the inception of Facebook back in 2004, the social media space has seen massive growth in the last 15 years. This has also opened up a new avenue for digital marketing, giving companies a chance to understand their potential customers better and build a better brand image.

A social media marketing campaign aims to create brand awareness and establish social trust.

A digital marketing agency helps you go deeper into social media marketing and use it to get leads or even as a direct sales channel.

Affiliate Marketing

Affiliate marketing is one of the oldest forms of marketing, and the Internet has brought a new life to this old standby.

Under affiliate marketing, a digital marketing agency uses influencers to promote other people’s products. These influencers earn a commission every time a sale is made or a lead is introduced.

Several well-known companies like Amazon, Flipkart, Yatra, etc., use affiliate marketing to promote their products and services in the digital space.

Video Marketing

Today, YouTube isn’t just a website, it has become the second most popular search engine, and many users are turning to YouTube to decide before they buy something.

Other video marketing platforms, including Facebook Videos, Instagram, or even TikTok, are also being used to run video marketing campaigns. A digital marketing agency can help you get the best out of video marketing by integrating it with SEO, content marketing, and broader social media marketing campaigns.

These were some of the services that a digital marketing agency can provide to help your company get the best out of digital marketing.

If you are looking for a digital marketing agency or want to know more about digital marketing, then feel free to check us out @ Tresformics Solutions

One of the biggest gifts of internet technology has been digital marketing services. It has not only a cost-effective way to market our product and services but it also helps us improve the accountability of our marketing strategies.

In today’s article, we will discuss the top 7 reasons why you need digital marketing services for your business.

Let us first start by understanding what are digital marketing services.

Digital marketing services are a combination of services such as SEO services, PPC services, social media advertising services, Web design, and development services, etc. to help your business achieve extraordinary growth by allowing it to expand into new areas, hire additional team members, and achieve tremendous accomplishments in your industry.

Digital Marketing Services: A Necessity for Your Business

Now that we understand what digital marketing services are, let us see why they are crucial for your business.

1. Hotspot for modern consumers

Gone are the days when billboards and handing pamphlets were the only way to get your consumers aware of your products and services. People today tend to use search engines likes Google, Bing, etc. for most of their needs. So having a strong digital presence is necessary to get noticed by the online crowd and to cater to them.

2. Real time response to trends

Today trends are a real crowd-puller, whatever is trending gets maximum attention providing a productive platform for companies to promote their business. Unlike traditional marketing techniques, using digital marketing services allow companies to respond in real-time to the latest trends.

3. Social Media Presence

Digital marketing helps your company develop a healthy presence in different social media platforms such as LinkedIn, Facebook, Twitter, Instagram, etc. using effective tools such as hashtags, SEO keywords, etc.

A good social media presence not only enhances your brand visibility but also helps you improve your brand’s credibility amongst the masses.

 4. Ease of tracking your marketing campaigns

Earlier, companies were completely dependent on marketing agencies to track their company’s marketing campaigns. But when you opt for digital marketing campaigns, it gives you the freedom to track your ad campaigns on your own. Thus, improving your marketing experience with increased transparency and accountability.  

5. Cost Effective

Digital marketing services do not require you to print pamphlets, pay for billboard advertisements, or door to door marketing. Thus, digital marketing services have proven to cost 3 times less than traditional marketing.

Simple marketing tools like SEO-driven content marketing, social media marketing, email campaigning, etc. have shown to be 13 times more cost-effective than traditional marketing. Thus, digital marketing services provide you with better ROI.

6. More Interactive

Social media marketing allows you to identify your target audience and then prepare tailored and customized ads to improve the effectiveness of your marketing campaigns. But today’s digital marketing services are not just limited to ad campaigns, but go much beyond that. They provide your customers and targeted audience with a holistic and interactive experience to help you promote your business better.

7. Better Customer Relationships:

Traditional marketing services used to be one-way communication with your clients but now digital marketing services allow you to maintain a two-way communication channel between you and your customers.

By providing you with credible social media pages and improving your online presence, digital marketing services make it easy for existing your consumers as well as potential consumers to approach you. Ease of communication has proven to be one of the most fundamental keys to establishing customer trust for your brand.

Now that we have talked about the top 7 reasons why you should opt for digital marketing services for your business, we suggest that you should not take our word for granted but to try it for yourself. If you are interested in trying out digital marketing services, feel free to check us out at TRESFORMICS SOLUTIONS

We at Tresformics Solutions provide business optimization solutions to organizations across the globe as well as help organizations right from sourcing the right talent to designing & building their digital presence to optimizing their operational costs with the help of cutting-edge technologies.

Back in 1978, Gary Thuerk, who worked for Digital Equipment Corp. Became the first man to send an email blast to about 400 hundred people, and this little email marketing stunt resulted in $13 million in sales.  

Around 40 years since that incident, today there are 3.8 million email users worldwide and it generates on an average $38 for every dollar spent, a 3800% return on investment, thus making it a very powerful tool used by companies around the world to promote their products/services and boost their sales. 

So, what exactly is email marketing? 

It’s not spam and neither is it a personal letter from your loved ones, but it falls somewhere between those two.  

Email marketing is the practice of sending a commercial message to existing or potential customers and the purpose of these emails can be advertisements, business requests, soliciting sales, or even demand for donations.  

But when a customer or a potential customer shares his email address with you, it’s a very crucial piece of information and it all depends on you what you make of it. You can either turn him into a loyal customer or you can end up in his spam mails sections.  

In today’s article, we will talk about how you can master this very useful tool of digital marketing.  

It is very crucial to understand that email marketing is not about you or your company, but it is about your customers. The primary purpose of any email marketing campaign should be to use it to consolidate the existing relationship with your subscribers and generate leads by providing relevant and valuable information that will help make them informed decisions towards their goals.  

As long as we remember this golden rule, we won’t end up in our subscriber’s spam list.  

Before we start with how to use email marketing efficiently, we need to understand when to use it.  

The ability to communicate with a large subscriber base with just a mail allows you to save time energy as well as manpower. So, email marketing should be used to build connections and strengthen your customer base, promote your content directly by sharing relevant blogs and articles, generate leads as well as market your products.  

How to use email marketing?

Now that we understand when to make use of this tool, let us understand how to use it effectively.  

1. To build relationships with subscribers and to convert them into potential customers, one must emphasize personal engagement.  

2. If your email marketing objective is to generate brand awareness, you should keep your company’s products/services as the top priority while composing your emails. 

3. In order to generate leads using email marketing, you will have to emphasize on enticing your subscribers to share their personal information with valuable information. 

4. If you wish to market your products using email marketing then you will have to emphasize on smart promotion of your products via email. 

These are some tips you can incorporate when you use email marketing the next time to promote your products/brand. But the key to good email marketing irrespective of what your objective is, lies in your content. So, make sure that your subscribers are able to relate to the content. Also, they say, the portion decides the poison, so try to maintain the frequency of your emails. If you send it too often, your subscribers might find it annoying but at the same time mailing them sparely will make them forget about your brand.  

Sometimes balancing the content, frequency, and intensity of your emails for email marketing can be a very tricky thing to do, so many companies prefer to outsource it to marketing companies who specialize in it. One such company is Tresformics. 

We at Tresformics understand your business and its requirements and then present customized email marketing strategies to increase your website traffic and increase your revenue. Our strategy consists of carefully curated content and eye-catching email designs that will engage your customers. 

Facebook, a social media platform started by a Harvard dropout is today one of the biggest success stories in the world of the internet. But how many of us know about how this platform has impacted the world of internet marketing? Ever heard the term Facebook Marketing?

With around 2.6 million users as of July 2020, the audience on Facebook isn’t just large but spans across different demographics. Thus, irrespective of whom your business caters to, Facebook will help you reach your target audience.

Given the ability of Facebook to reach the targeted audience across demographics, one needs to understand and strategize carefully to make the most out of Facebook marketing.

Here are 5 steps to your successful Facebook Marketing strategy 

Know your goals:

Your first strategy for Facebook marketing should be to set your goals. They can be daily, weekly, monthly, quarterly or even yearly goals.

This will not only help you give you a structure on what to do and how to do but it will also act as a guiding map whenever you feel out of track.

Your Facebook marketing goal can be something as simple as increasing awareness about your brand or something a little more tasking like augmenting your sales and lead generation.

Know your audience

As we have already discussed that Facebook users are spread across different demographics, on one hand it gives you a much larger audience but on the other hand it becomes very crucial to understand who is the right audience for your product/service.

So, the next important strategy for Facebook marketing is identifying your audience and then making sure that your ad posts are reaching them.

Engage with your audience:

Once we are able to recognize our targeted audience, the next important step is to engage with them. Engaging with your audience is a very crucial strategy Facebook marketing because it helps you to connect with your audience, receive their feedback and make them feel wanted.

How you engage with your audience is going to make all the difference from a casual browser to a potential consumer.

Keep it fresh

Ads are something that keeps coming up repeatedly, especially Facebook ads, on your news feeds. If you keep putting up the same ad repeatedly it tends to get irritating for the audience. So, it is important to keep your ad posts fresh and up to date to attract traffic especially in the fast-paced age of the internet.  

Schedule your posts

Even though Facebook has users around the world online 24×7 but it is important to analyze what time your Facebook page receives maximum traffic and then schedule your ad posts accordingly. This will help you get better traffic and make the most out of your posts.

You can schedule your Facebook ad posts and upload them manually or you can use the auto upload feature for scheduled posts provided by Facebook for business pages.

Employee Engagement:

Studies have proven that companies that have their employees engaging on social media have had a better performance in terms of social media marketing. When your employees come online and talk about the product/service you are trying to market, it gives the customers a face to relate to.

So, make sure employee engagement is an integral part of your strategy for Facebook marketing.

Credible Website

For any Facebook user who comes across the ad post of your product/service, the next step would be to visit your website. Having a credible website will help you convert a casual browser into a potential customer. This simple strategy for Facebook marketing will not only help you expand your customer base but it will also help you augment your website’s traffic.

As of January 2021, there were 4.66 billion active internet users, which roughly converts to 59.5% of the world’s population and out of this roughly 2.6 million use Facebook. Most of these people are on Facebook for either entertainment or leisure, but with the right strategy for Facebook marketing, you can convert them into potential clients/customers. So, take notes of all the strategies we discussed today and go make the best out of Facebook.