Let’s explore how logo design strengthens the memory recall of your brand. When you think of a brand like McDonald’s, what is the first thing that comes to your mind?
It’s certainly not their French fries or their McChicken, but the big bright M logo that stands out as brightly in a crowded mall’s food court as it does on a newspaper full of other brand ads.
This is the power logo designs have. They can take your business from nothing to everything.
In today’s blog, we will be discussing the top 5 ways in which logo designs can impact your business and how to make the best out of it.
The world of business is highly competitive today, and there are multiple companies selling similar products/services. So, how do you differentiate your products/services from the rest and establish yourself above your competitors? This is where the job of logo design comes into use.
A logo design is the visual rendition of a brand and the edifice of its branding. Well-designed logos help your company establish a great first impression if done right and achieve distinction amongst the customer base.
Here are the top 5 ways in which logo design can help your business:
1. Establish a solid first impression
Your logo design is the first thing customers notice about your brand. A robust logo design creates a powerful first impression that intrigues the customer and entices them to discover more about your business.
According to a Forbes report, you and your business have a mere seven-second window to create a first impression. In these seven minutes, your logo design has the potential to prompt people to make a snap judgment and interact with you. Once that is achieved, and you are able to invite the customers into your store, physical or electronic, they are more likely to purchase from you.
So, it goes without saying that the absence of a logo creates a drab outlook that can alienate prospective customers. Then no matter how good your products are or how competent your customer services team is if you are unable to create a decent first impression, it directly influences your ability to grow your business.
2. Provides identity to your brand
Going back to the McDonald’s example that I gave you at the beginning of the article, a good brand identity translates into a reputable brand image, making your business more coveted and loved. Your logo design forms the basis of your brand’s identity, which is very important for a commercial entity to become more noticeable and grow.
Reports have shown that incorporating one signature color in your logo design can increase your brand recognition by an impressive 80% as it allows the masses to associate a particular color with your business, increasing brand recognition. It means that more people are able to relate your logo with a good customer experience and high-quality products, thereby improving your sales exponentially.
3. Augments Brand Loyalty
It takes continuous delivery of value products, undivided focus on customer experience and service, and consistency in all other aspects to earn brand loyalty. So, as you can see, fostering brand loyalty takes quite a long time, but it is essential as it eventually earns you returning clientele.
According to a stats report, acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. And the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. So, customer loyalty is the most cost-effective way to augment your business initially.
The logo design you choose for your brand plays a vital role in evoking this loyalty in the minds of your ardent followers. It serves as a familiar symbol that conveys trustworthiness, accessibility, and quality products. Consumers will be drawn towards your store because of your logo every time they are in the market to buy something you sell.
4. Attracts Target Customer
One of the fundamental objectives of any business is to acquire more and more consumers through intuitive marketing techniques. Your brand’s logo design appears prominently on advertisement material and forms the basis of every marketing campaign to attract the target customers.
Thus, the logo design, including the colors and styling, needs to be in sync with your business ideology and the products you sell.
For instance, while choosing a particular color palette for your logo and branding, you want to evoke a specific emotion. Red signifies a loud, passionate, and young brand. Blue denotes calmness and spiritual awareness, while yellow means cheerful, friendly and energetic, and so on. Each color resonates with particular demographics and attracts them to your products.
Similarly, logo design’s font and typeface speak about your company’s personality and values. It targets the audience you want to interest. A distinguished, traditional font with minimalistic design reflects a brand with a mature consumer base. Whereas a rounded font with soft curves is more suited for a children’s brand as it looks exuberant and easy-going.
So, a carefully thought logo design that aligns with your business needs can do wonders to intrigue the specific customer demographic and catch your audience’s attention amongst the chaos.
5. Fortifies your professionalism
Logo design plays an equally, if not more, important role compared to product quality and satisfying customer services when it comes to consolidating a business’s professionalism.
These attributes enable a company to gain its potential customers’ trust and increase the probability of conversion.
A professional logo design reflects that the company adopts similar attention to detail in everything and is not likely to cut corners for its product quality. It fulfils the customers’ requirements and expectations, as any client would expect a credible business to be represented by a suitable logo design.
If you are looking for a professional logo design that will enable your brand to stand out in the chaos and give the customers a clear idea of what your brand represents, you should check us out @ Tresformics Solutions.