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Facebook, a social media platform started by a Harvard dropout is today one of the biggest success stories in the world of the internet. But how many of us know about how this platform has impacted the world of internet marketing? Ever heard the term Facebook Marketing?
With around 2.6 million users as of July 2020, the audience on Facebook isn’t just large but spans across different demographics. Thus, irrespective of whom your business caters to, Facebook will help you reach your target audience.
Given the ability of Facebook to reach the targeted audience across demographics, one needs to understand and strategize carefully to make the most out of Facebook marketing.
Here are 5 steps to your successful Facebook Marketing strategy
Know your goals:
Your first strategy for Facebook marketing should be to set your goals. They can be daily, weekly, monthly, quarterly or even yearly goals.
This will not only help you give you a structure on what to do and how to do but it will also act as a guiding map whenever you feel out of track.
Your Facebook marketing goal can be something as simple as increasing awareness about your brand or something a little more tasking like augmenting your sales and lead generation.
Know your audience
As we have already discussed that Facebook users are spread across different demographics, on one hand it gives you a much larger audience but on the other hand it becomes very crucial to understand who is the right audience for your product/service.
So, the next important strategy for Facebook marketing is identifying your audience and then making sure that your ad posts are reaching them.
Engage with your audience:
Once we are able to recognize our targeted audience, the next important step is to engage with them. Engaging with your audience is a very crucial strategy Facebook marketing because it helps you to connect with your audience, receive their feedback and make them feel wanted.
How you engage with your audience is going to make all the difference from a casual browser to a potential consumer.
Keep it fresh
Ads are something that keeps coming up repeatedly, especially Facebook ads, on your news feeds. If you keep putting up the same ad repeatedly it tends to get irritating for the audience. So, it is important to keep your ad posts fresh and up to date to attract traffic especially in the fast-paced age of the internet.
Schedule your posts
Even though Facebook has users around the world online 24×7 but it is important to analyze what time your Facebook page receives maximum traffic and then schedule your ad posts accordingly. This will help you get better traffic and make the most out of your posts.
You can schedule your Facebook ad posts and upload them manually or you can use the auto upload feature for scheduled posts provided by Facebook for business pages.
Studies have proven that companies that have their employees engaging on social media have had a better performance in terms of social media marketing. When your employees come online and talk about the product/service you are trying to market, it gives the customers a face to relate to.
So, make sure employee engagement is an integral part of your strategy for Facebook marketing.
For any Facebook user who comes across the ad post of your product/service, the next step would be to visit your website. Having a credible website will help you convert a casual browser into a potential customer. This simple strategy for Facebook marketing will not only help you expand your customer base but it will also help you augment your website’s traffic.
As of January 2021, there were 4.66 billion active internet users, which roughly converts to 59.5% of the world’s population and out of this roughly 2.6 million use Facebook. Most of these people are on Facebook for either entertainment or leisure, but with the right strategy for Facebook marketing, you can convert them into potential clients/customers. So, take notes of all the strategies we discussed today and go make the best out of Facebook.