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Welcome back to the second article of our article series 21 best SEO Strategies for 2022. Today we talk about website SEO. However, if you have not read our first article, you can check it out here Increasing Click Rates
Moving on, we will be learning about website SEO strategy using Content/on-page SEO in today’s article.
Relaunch top content
A good content is like a freshly served fruit salad, easily attracts attention, and is enjoyed by everyone. At the same time, your content can go stale after a few years. But don’t worry; you can use this to your advantage by simply relaunching it. For instance, the blogs that you publish and share on social media, most people forget about it after a while. But the utility from those blogs doesn’t necessarily have to end there.
All you have to do is go back, look at your top content over the last two to five years or even ten years, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, using this website SEO strategy, one can see gains of 500% to 1,000% just by relaunching some of their old content with minor updates.
Increase internal linking
Apart from writing title tags and meta descriptions based on what’s getting more clicks, most SEO agencies’ go-to strategy to quickly increase clients’ ranking is to increase the number of internal links.
Therefore, you can also add increased internal linking to your website SEO strategy. It can be done simply by writing about your services in your blogs section, adding internal links for them, interlinking various services, adding links for various sub-sections on your homepage content, etc.
Updating old content with new links
People often seem to miss out on this simple yet effective website SEO strategy. Updating your old content with new links not only helps you augment your SEO activities but also helps you keep your old blogs up to date with fresh content and fresh links.
Adding new links to keep your old content up to date also gives you the added advantage of lowering the bounce rate. Thus, make sure, when you publish new content, you’re updating your old content with those new links.
Remove unnecessary links.
Do you really need the link to your “contact us” page or the link to your link page on every page of your website?
Most of the time, the answer is no, so you should try avoiding using repetitive and unnecessary in your web pages. Removing unnecessary links is a form of PageRank sculpting. Even though PageRank sculpting is a dirty word in SEO, it is really an effective website SEO strategy.
Mobile link parity audit
What is a mobile parity audit, you ask? Well, it refers to the practice of ensuring that the links on your mobile site are the same as the links on your desktop site.
It should be a crucial part of your website SEO strategy because Google has moved to a mobile-first index over the last couple of years, meaning what they see on your mobile site, that’s your website.
When people reduce a pre-existing desktop website into their mobile website, it becomes an issue. Because, while doing so, they end up missing links. Often, they get rid of header navigation, footer links, and things like that. According to a recent study, the average desktop page has 61 links, while the average mobile page has 54 links. It means that there are seven fewer links on the web as a whole on mobile pages than desktop pages, meaning a lot of link equity is being lost.
Investing in long-form content
Even though the content length is not a ranking factor and short-form content can rank perfectly well. But the main reason behind emphasizing long-term content is that studies have consistently shown that long-form content earns more links and shares.
Additionally, long-form content generally tends to rank higher in Google search results. Thus, long-form content generally gives you more bang for your buck in terms of SEO ranking potential.
Using more headers
This website SEO strategy is complementary to the last one. According to research from A.J Ghergich, using more headers, i.e., H2 and H3 tags, in your long-form content helps you get ranked for feature snippets. Sites with 12-13, which seems like many header tags, rank for the most featured snippets of anything they looked at in their most recent study.
Leveraging topic clusters
When you are working on content for your website, especially blogs, don’t just launch one piece of content. Instead, try to write about multiple pieces of content around the same subject and link those together. Adopting this website SEO strategy will also help you use internal links more effectively.
So, these are the top 8 tips you can incorporate to increase website SEO activities by working on your content/ on-page SEO. Stay tuned to learn how you can increase SEO activity for your webpage using link building, in our next article.