We provide PR strategies and accurate plans tailored for a business’s needs and how they communicate with the media and the public. Our Public Relations (PR) Services encompass various engagement strategies that circulate knowledge about your brand position and your key offerings amongst the important stakeholders of your business. You can count on us to take your message out to the right audience through the most effective PR platforms.

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Why choose us?

To establish an identity, you need to make sure to approach the correct entity. We give you reasons to choose us:

Frequently Asked Questions

While both activities work to improve the company’s standing, they can be differentiated based on their primary focus and methods. Marketing aims to increase sales through marketing campaigns such as pay-per-click advertising, SEO, email marketing, and content. It is a paid endeavor through advertising. On the other hand, public relations or PR focuses on developing positive brand awareness through effective messaging and communication with the public through various means such as coverage in the press, relationship building, and social media. It is a free endeavor through earned media in the press or online.
Being more cost-effective PR sounds generally ideal for a small business. Even though public relations takes more time and dedication, still earned media won’t cost nearly as much as paid advertising. Also, trust and credibility built outweigh ad spends in the end. Additionally, small businesses often rely heavily on word-of-mouth marketing, and a bad review can put a big dent in a brand’s credibility. Implementing a PR strategy that involves crisis and community management can help prevent issues and bad publicity by staying on top of what’s being said.

Before starting a PR campaign, goals are defined, which will help determine how effective or ineffective the PR campaign has been. Some of the prominent ways to measure the success of a PR campaign are:

  • Press Mentions From Target Publications
  • Media impressions
  • Social Media Engagement
  • Tracking Website Traffic
  • Measuring Number of Backlinks to Your Website

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