Your audience identifies your brand through your content. It is perhaps one of the most effective tools available at your disposal to help influence consumer decisions regarding a purchase decision. Content marketing is one of the leading tools when it comes to interaction with your customers. We understand your brand and then provide content marketing solutions that bring value to your readers.
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Frequently Asked Questions
Content marketing is all about creating and sharing unique content which people want to see. The strategy includes the best ways to communicate and grab the attention of your current and prospective customers. An interaction that will not be perceived as a hardcore sales pitch. A content marketing strategy is simply the master plan for your campaign.
Content is the collective term used for blogs, articles, infographics, videos, and images. Distribution of content happens through the many available online channels – both owned by the company and not. Owned channels would include the company website and social media channels. Content marketing can also be done via third-party channels such as ‘influencers’ blogs, online publishers, and directories.
Like any other marketing strategy, we first need to establish and define measurable goals, target audience, and content channels before setting clear and achievable KPIs. Then comes an assessment of the current position by reviewing all of the content ‘assets’ such as blogs, videos, and images to decide whether you can repurpose or whether you need to create new content. This will enable you to create a content gap analysis and determine what content types will work best. You can then create a content calendar that will plan out your campaign.