In today’s blog, we are going to discuss the top 5 digital marketing strategies for Instagram.
Since its inception, Instagram has grown into the ultimate platform for sharing photos with over 1.16 billion monthly active users. Daily users spend about 8 minutes on average on the app and 500 million use Stories daily. There’s also a large number of businesses and influencers on the site with a massive number of followers. With the right plan, you can become an influential brand, too. All you need to post the right kind of content to stay relevant to current followers while also bringing in new ones.
These Digital marketing strategies for Instagram will help rev up your business, whether you’re just getting started or you’re already a seasoned pro.
Using a business account
A business account gives you access to features you can’t access with a personal account, including:
- Instagram insights
- Instagram ads
- Instagram shopping
- Primary and secondary messaging inboxes
- Contact information and a call-to-action button on your profile
A creator account has its own set of benefits for influencers and content creators. But for most marketers, a business account is where it’s at.
Clearly define your goals
All social platforms are tools. But you can’t use those tools effectively unless you know the right digital marketing strategies.
Digital marketing strategies for Instagram can mean different things to different marketers. Are you looking to:
- Create an online presence for your business?
- Increase brand awareness?
- Get new leads?
- Establish your brand as an industry leader?
- Sell products directly from the app?
You might even want to combine several different outcomes. But unless you know where you want your Digital marketing strategies for Instagram to take you, you’re unlikely to get there.
Know your audience
A little preliminary research can help you figure out who you can best reach when you’re thinking about the right digital marketing strategies to market on Instagram. For example, Instagram demographics show that:
- The United States is the largest Instagram market.
- More urban residents use Instagram than their suburban peers.
But that doesn’t mean you should only use Instagram to try to reach urbans in their 20s. Instead, you need to define your target market so you can create content that speaks directly to that audience.
Optimize your profile
In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
That’s a lot to ask from a small space.
Fortunately, you also get a few other fields on your Instagram profile to showcase what your brand is all about and make it easier for people to find you. These include:
- Your name: 30 characters, included in search.
- Your username: AKA your handle. Up to 30 characters, included in search.
- Your website: A clickable URL you can change as often as you like.
- Category: A business feature that tells people what you’re all about without using up bio characters.
- Contact info: Tell people where to find you.
- Call-to-action buttons: Give Instagrammers a way to interact with you directly from your profile page.
Use hashtags wisely
Hashtags are a key way for Digital marketing strategies to increase your visibility and discoverability.
You can use up to 30 hashtags in an Instagram post. But realistically, you probably don’t want to do that.
We recommend using between five and nine hashtags per post. More than that can look like hashtag stuffing, a spammy tactic that turns followers off. Worse, if you use irrelevant or repetitive hashtags, users can choose not to see your content for that tag.
To get the most benefit, choose hashtags that:
- Are relevant
- Are specific to your niche
- Do not encourage follow- or like-swapping (think #like4like or #followme)
Whether you want to focus on organic or paid results, thoughtful Digital marketing strategies are key to reaching your marketing goals. We at Tresformics Solutions provide digital marketing strategies to organizations across the globe as well as help organizations build their digital presence to optimize their operational costs with the help of cutting-edge technologies To learn more about our digital marketing services, or if you wish to avail our digital marketing services, contact us at: https://www.tresformics.com