In today’s world, the virtual is the new real. With the spread of the Internet to almost every corner of the world, businesses are now turning to online platforms to promote and conduct their day-to-day business operations. And this rapid shift of businesses to online platforms has given rise to a new sector, the Digital Marketing Sector!
What is Digital Marketing?
Digital marketing is the art of judiciously using the Internet, mobile devices, social media, search engines, and other channels to reach your consumers. Some marketing experts look at digital marketing as an entirely new endeavor that requires a new way to approach customers and new ways to understand how customers behave compared to existing traditional marketing techniques.
What is a Digital Marketing Agency?
Just like every ship needs a captain to help it cruise against the tides, companies using digital marketing also need someone to take care of their day-to-day digital marketing needs. This is where digital marketing agencies come in.
A digital marketing agency is a team of experts specializing in digital marketing services and uses them to help your business achieve its digital marketing goals.
How can a Digital Marketing Agency Help Your Business?
Irrespective of which sector your business belongs to, the primary objective is always to promote your business so that it grows to its maximum potential, and we all know that the only way to grow your business is to master the art of marketing.
Before the internet boom, every company relied on traditional marketing techniques like circulating pamphlets, printing ads in newspapers, running advertisements on the television, etc., but with the increasing penetration of the Internet, new avenues of marketing have opened up.
A digital marketing agency provides a host of digital marketing services to ensure that your company gets maximum exposure and your business is able to convert the maximum number of internet users into potential customers for your business.
Here are some of the services that a digital marketing agency can provide to help your company achieve its marketing goals
Your business’ website is the centerpiece of all digital marketing activities. It is not only a very powerful channel, but it is also the medium required to execute a variety of online marketing campaigns.
A digital marketing agency helps you to build a website for your business that represents a brand, product, and service in a clear and memorable way. It allows you to make your website fast, mobile-friendly, and easy to use.
Pay-Per-Click (PPC) Advertising
PPC advertising is a marketing tool that enables marketers to reach Internet users on several digital platforms through paid ads.
A digital marketing agency can help you set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Meta (formerly Facebook) and show your business’ ads to people searching for terms related to the products or services.
One of the most significant advantages of PPC campaigns is that they can segment users based on their demographic characteristics (age or gender) or target their particular interests or location. Google Ads and Meta Ads are the most popular PPC platforms.
The primary goal of content marketing is to reach potential customers by using relatable content.
A digital marketing agency uses content marketing tools such as blogs, eBooks, online courses, infographics, podcasts, and webinars.
Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns.
Back in 1978, Gary Thuerk, who worked for Digital Equipment Corp., became the first person to send an email blast to about 400 hundred people, and this little email marketing stunt resulted in $13 million in sales.
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand.
A digital marketing agency uses all other digital marketing channels to add leads to their email lists, and then, through email marketing, they turn those leads into customers.
Social Media Marketing
With the inception of Facebook back in 2004, the social media space has seen massive growth in the last 15 years. This has also opened up a new avenue for digital marketing, giving companies a chance to understand their potential customers better and build a better brand image.
A social media marketing campaign aims to create brand awareness and establish social trust.
A digital marketing agency helps you go deeper into social media marketing and use it to get leads or even as a direct sales channel.
Affiliate marketing is one of the oldest forms of marketing, and the Internet has brought a new life to this old standby.
Under affiliate marketing, a digital marketing agency uses influencers to promote other people’s products. These influencers earn a commission every time a sale is made or a lead is introduced.
Several well-known companies like Amazon, Flipkart, Yatra, etc., use affiliate marketing to promote their products and services in the digital space.
Today, YouTube isn’t just a website, it has become the second most popular search engine, and many users are turning to YouTube to decide before they buy something.
Other video marketing platforms, including Facebook Videos, Instagram, or even TikTok, are also being used to run video marketing campaigns. A digital marketing agency can help you get the best out of video marketing by integrating it with SEO, content marketing, and broader social media marketing campaigns.
These were some of the services that a digital marketing agency can provide to help your company get the best out of digital marketing.
If you are looking for a digital marketing agency or want to know more about digital marketing, then feel free to check us out @ Tresformics Solutions